WeChat is known to be free and public for everyone. But WeChat organization still need income to maintain their services that they provide to ensure the users feel satisfied by using their app. So, where does their income come from? WeChat, Line and Kakao have all integrated mobile games into their services already (Osawa, 2014). Those games 'seems' to be free but is not. WeChat not only providing games to attract the users, but also with fancy features like stickers which users can use to express their though in a more animated style.
With the new mobile banking system, WeChat makes people to pay for these virtual items. What users have to do is link an online banking account to Weixin to pay for these items. A sticker store is provided so that the users can browse through various type of stickers, an keep on track with new stickers.Some of them may cost a bit too much for the users, like premium but still, there are people who are fascinated with these animations will likely to purchase them in a higher price.
Sources from: http://thenextweb.com/asia/2013/08/05/tencents-wechat-mobile-messaging-app-gets-payments-game-center-and-stickers-in-long-awaited-update/
http://blogs.wsj.com/digits/2014/07/09/can-wechat-become-a-major-advertising-platform/
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