Facebook’s AppLinks : Hit More Than 1 Billion Deep Links & Adds
Back Button For Previous App
This year at F8, Facebook’s developer event, the company
announced an initiative called App Links. It’s
a free and open-source solution for developers to enable deep linking between
apps, which will mimic linking on the PC web.
It’s also cross-platform
between mobile and web content, as well as between mobile operating systems.
App Links is
a solution for linking app-to-app easily. This essentially give
marketers and developers a way around the browser, instead going straight from
one app to another. Today, Facebook has announced that developers have enabled
more than one billion unique deep links with App Links.
This means that users can now deep
link to more than one billion locations from their apps, a feature that many
prominent apps have taken advantage of.
Additionally, Facebook has created a
new app back button that allows apps like Redfin to help people go back and
forth from one app to another.
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