WeChat: A new platform to advertise.

Now, WeChat is looking for new ways to expand its
organization: through providing platform for company to advertise their product or services. Organization will not have the chance to launch their product or services until they have 100,000 followers. The reasons why WeChat is doing this is to ensure to get feedback about the service so that it can help them to improve. "Ads will show up as text links at the bottom of each official account page". If users are interested on the product or services, they can click in and search for more details about it.


According to WeChat, official account owners can target their customers based on their age, gender and region. Through these, account owners can target various segments in the market through providing their adv accordingly. And this could help the owner to attract more consumers form different markets.


A handy dashboards is also provided to these owners, so that they could monitor the performances of the ads which they recently put them up on WeChat, and the owners are also allowed to make adjustments accordingly.